Don't Get Burned Out: Tools and Tips to Make Sure Your Creative Stays Fresh - iMedia Connection (blog)

Don't Get Burned Out: Tools and Tips to Make Sure Your Creative Stays Fresh iMedia Connection (blog) Creative Burnout Analysis primarily involves two major components: Yield and Term. • Yield = CTR, Int. Rate, or other KPI. These are primary measures of the value received for your invested CPM. In any CPM-based model having a higher CTR or other KPI ...